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One of the most important customer service skills you can develop is the ability to understand and effectively respond to the customer's needs and concerns. For a long time, a sale has been perceived to be mostly about trying to convince the customer that he needs the product. Excellent customer service starts by first taking the time to get to know the customer, their situation, vision, frustrations, and goals. Service quality is very important. Companies should use the strategy: Under promise and Over deliver.
Because business services are intangible and nonstandardized, buyers tend to have greater difficulty in evaluating services than in evaluating goods...
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