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Essay text:
The authors
may have disguised certain names and other identifying information for anonymity and to protect
confidentiality.
2
DIGITONE APS: THE CASE OF
THE DANISH ONLINE MUSIC INDUSTRY
It was a chilly winter evening in 2002 and it was snowing heavily. As he looked outside his
window, Christensen began to feel warm, positive and strong in the heated room. The future of
his online Danish music portal, Digitone ApS, had looked as bleak and misty as the evening
outside not too long ago, but the new-found warmth gave him a fresh resolve. It was true that
even after two and a half years, he had failed to find any sustainable source of revenue for his
business...
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