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Company’s can vary there products very much here. For example you can vary in shapes, but you can also differentiate your product by providing very high quality goods.
• Features
You can differentiate from your competitors by creating products that have different features. For example making a car that has better safety features then your competitor.
• Performance
You can also differentiate by making sure your product has the best performance. This will give you a great advantage over your competitors, because customers might even pay more for your products while they could get a similar product elsewhere, just because your product just performs better...
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