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Whether the end-user is a business or consumer, there is usually a transaction or sale of a particular product or service. Since the Internet launches online business into the global marketplace, businesses should be aware of different ethical, legal, and regulatory issues to avoid potential e-commerce liability.
Ethical Considerations
Ethics are part of a moral code that deems actions right or wrong. Businesses often strive to conduct operations in a professional, ethical, and legal manner. Schneider (2004) comments that, "companies using Web sites to conduct electronic commerce should adhere to the same ethical standards that other businesses follow?if they do not, they will suffer the damaged reputation and long-term loss of trust that can result in loss of business" (p...
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