DIFFERENCE BETWEEN B2B AND B2C
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Title: DIFFERENCE BETWEEN B2B AND B2C

Essay Details:

Subject: Business
Author: Ellen M
Date: October 30, 2015
Level: University
Grade: A
Length: 4 / 1184

Essay text:

This week's paper will discuss the meaning of marketing, define business to business (B2B), define business to consumer (B2C), and compare how marketing differs between B2B/B2C websites. Marketing According to Warholic, "marketing a B2B/B2C website requires a performance evaluation, understanding the business being marketed, identifying the customer base, incorporating pertinent content with the keywords properly included, updating the content regularly, establishing trust with customers, and understanding the marketing channels available" (Warholic, 2006, para 1). "Most people think that marketing is only about advertising and/or personal selling of goods and services...

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