Diageo Plc Wine

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Title: Diageo Plc Wine

Essay Details:

Subject: Business

Author:

Date: February 28, 2017

Level: University

Grade: A

Length: 10 / 2701

Essay text:

Where Diageo has differed from its rivals in recent years, however, is the way in which its wine business has been somewhat overlooked in comparison to the development of its global priority brands, which have mainly been centred on spirits, as well as its flavoured alcoholic beverages. The strategic review undertaken in the case study has the potential to alter this state of affairs, and the company may wish to look at possibly extending its presence in the premium New World wine segment, taking on its rivals head on. Diageo’s decision will likely depend upon several factors, with the key factor, likely to support growth in wine, being the growth potential of premium wine, particularly in the light of recent health claims made about the benefits of drinking red wine and dangers of spirits consumption...

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