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Essay Details:
Essay text:
If the social acceptability of beverage alcohol were to decline significantly, sales of
Diageo’s products could materially decrease. Similarly, recent litigation against the tobacco industry has directed increased
attention to other industries, including the beverage alcohol industry. If the drinks industry were to become involved in litigation o
the type brought against other industries, such as tobacco, Diageo’s business could be materially adversely affected.
Diageo learned on 20 November 2003 that a purported class action lawsuit, Hakki v. Adolph Coors Company et al., was
commenced against a number of alcohol beverage companies on 14 November 2003, including Diageo, in the Superior Court o
Washington, D...
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