DHL

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Title: DHL

Essay Details:

Subject: Business

Author: Patricia R

Date: January 19, 2013

Level: University

Grade: A

Length: 18 / 5235

Essay text:

A SWOT analysis shows strenghts, weaknesses, opportunities, threats, and trends of the DHL operation on the US market. The generic strategie which should be defined for the grand strategy are to lower the operation costs and to differentiate from the competition to gain a competitive advantage. Build on these a grand stratgey is defined which should be market development, this is one of the least costly and least risky strategies. To accomplish the long-term objective of become the leader of the industry several short-term objectives are defined and their implementation is described. The main short-term objectives are to reduce the operating costs by 5% each year, and to increase the efficiency of the network each year...

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