deutsche brauerei

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Title: deutsche brauerei

Essay Details:

Subject: Business

Author:

Date: April 2, 2014

Level: University

Grade: A

Length: 2 / 444

Essay text:

Within three years of launch, Ukrainian consumers accounted for 28% of Deutsche’s sales. Furthermore, most of the unit growth in sales during that time period was also contributed by Ukraine. In an attempt to market the beer even more aggressively, Lukas hired Oleg Pinchuk, a marketing guy who understood the Ukrainian markets and had previous experience of marketing beer for a major Ukrainian beer producer. In Germany, Deutsche Brauerei operated through a network of independent distributors who purchased the beer, stored it in their own warehouses and then sold it to their customers at the retail end...

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