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"A forecast is a prediction of future events used for planning purposes" (Krajewski and Ritzman, 2001, p.174). The main idea behind determining the customer demand is then to plan. To plan the use of resources, the manufacturing schedule; also to determine the amount of resources or items to be manufactured. At the end we want to satisfy our customer needs or expectations with regard obtaining what they are looking for.
As might be expected on an offer/demand system, customers create tendencies for product demand. These tendencies occur as time series and can be grouped in five categories: horizontal, trend, seasonal, cyclical, and random...
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