Delta Song Case

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Title: Delta Song Case

Essay Details:

Subject: Business

Author: John D

Date: April 21, 2017

Level: University

Grade: A

Length: 4 / 1014

Essay text:

Delta has been losing ground to smaller airlines that fly the same routes that supply Delta with approximately 70% of its revenue. Delta Airlines will attempt to become the first major carrier to successfully launch a long term, low cost competitor. In the past year alone, low-cost carriers such as Jet Blue have claimed over 80% of the market share in New York to Florida flights. The new airline will be call Delta Song, and will cost $75 million The Delta Song Concept will use only one type of plane, the Boeing 757, that will be outfitted with leather seats, interactive monitors that will allow users to watch pay per view movies, play interactive games and online shopping...

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