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Essay text:
Song got rid of sky-high airfare rates and priced the flights between $79 and $299 and increased utilization of the same fixed cost asset by flying planes more hours a day, using gates more frequently, and driving distribution to lower cost channels like the Internet. Song bought large planes, removed first class seats, and added 70 percent more economy seats. They increased the number of flights per day by turning the planes faster. Labor is another big cost for airline, they changed the way they scheduled flight attendants by having them fly more hours in a day and giving them more days off while keeping their pay static...
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Common topics in this essay:
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