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Essay text:
Although Southwest and Delta differ greatly (i.e. Southwest is a low fare airline that focuses on domestic travel while Delta is a major carrier focused on international travel), a number of profound principles that guide their airline are applicable to the Delta model. It would be considerably beneficial for Delta to re-examine their marketing, expansion, and employee/customer relations’ policies while using the Southwest model as a supplement. The fact that Delta finds itself in a state of restructuring inherently implies that change is necessary for future success. The effectiveness of new strategies is contingent upon the fact that they are the correct strategies and Southwest’s success can help to better calculate the projected success of mutually advantageous tactics...
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