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This allows it to produce the personal computer based on the customer's own specification.
? Dell is not a manufacturer; Components are made by suppliers and Dell assembles the computers using relatively cheap labor. The finished goods are then dropped off with the customer by courier. Dell has total command of the supply chain.
? No inventory buildup.
Weaknesses
? The company has such a huge range of products and components from many suppliers from different countries. Thus there is a chance for occasional product recall that can cause Dell some embarrassment. For example, in 2004 Dell had to recall 4...
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- Recommend how Dell should react to slower growth and increased competition in its core market segments. Explain how your new or modified positioning strategy enables Dell to leverage some of its existing advantages.
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