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Essay text:
Since Dell builds a computer at the time it is order, the consumer can request exactly what they want from a computer such as what processor, how much memory, DVD drive, etc.
1 Internet Sales leader/Pioneers in Use of the internet and E-commerce Technology: Since the world is quickly changing to the internet for shopping for almost everything, Dell has conquered the internet sales industry. This will benefit Dell more in the future because when a consumer wants to purchase a computer online they will be most preferred.
1 Direct to Customers business model: Dell sells directly to the consumer with no retailers as the middleman...
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Common topics in this essay:
- Case Analysis of Dell Computers
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- Recommend how Dell should react to slower growth and increased competition in its core market segments. Explain how your new or modified positioning strategy enables Dell to leverage some of its existing advantages.
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