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Essay Details:
Essay text:
monitors were sent directly to the customers instead of being sent to Dell), great customer support
Strategic positioning
Type of advantage: lower cost – most savings are passed through to the end consumer
Competitive scope: narrow – while the competitive set offered a broad range of computers (PC up to fail-safe servers), Dell focused on PC (96.8% of revenue came from PC sales)
Dell employed a cost based focus strategic positioning
2. As noted under the critical capabilities, Dell’s competitive advantage through lower costs manifested in all of the value chain activities: inbound logistics, input suppliers (suppliers are co-located), assembly (build-to-order), outbound logistics (no unnecessary shipments back and forth), distribution channel (eliminating middlemen), and product service (online and on-site 24/7 support)...
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