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This paper tries to analyse and evaluate these alternative strategies.
2 Context Analysis
From the beginning of 1999 until the fourth quarter of 2000 the PC industry was characterized by a hyper-growth. This could be explained by enormous investments in technology infrastructure to prepare for the millenium and the explosion of the internet. At the end of 2000, all companies in the PC industry had to suffer from a slump in stock price and market capitalization. The main reason for the slowdown in revenue growth (from 30% to 10%) was the saturation of the U.S. market, as more as the half of all homes are already equipped with a PC...
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