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Essay text:
Dell’s growing services unit provides systems integration, support and training.
Direct Sales Business Model
Back in 1984, Michael Dell started a computer company with $1000 and a cool new idea: to sell PCs directly to consumers, bypassing retail stores and system integrators and offering limited customer support but dramatically lower prices.
This approach, called the direct business model, allowed Dell to customize each system to the unique needs of each customer while providing them with a competitive price, high quality, leading edge technology and personalized customer support.
This model provides direct contact to its customers, which allows it to tailor support offering to fit the demands of each customer in a quick, and timely manner...
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Common topics in this essay:
- Case Analysis of Dell: Selling directly, globally
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