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These marketing environment elements will influence the organization’s marketing mix in such a way that they will be able to provide an effective approach for the organization and that such marketing mix will describe product lines and its respective functions as the micro environment discusses and explains the importance of SWOT Analysis as a relevant tool for achieving appropriate and exact analysis of marketing in a particular organization while the macro level involves the PEST Analysis accordingly. The examination of these external drivers forms an integral part of marketing opportunity analysis as well as being the foundation for any strategizing in an organization...
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