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Dell appears to be a low-cost leader along the major players in the IT industry.
· The sell-direct and built to order strategy bypassed distributors and retail dealers eliminating the mark-ups of resellers and also building to order greatly reduced costs and risk associated with carrying large stocks of goods. Dell unlike competitors (HP/Compaq and IBM) using the traditional value chain model did not have to wait for resellers to clear out their own inventories before it could push new models into the marketplace.
· Equally important was that those customers who bought from Dell got the satisfaction of having their computers customised to their particular liking and pocketbook...
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Common topics in this essay:
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