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He registered first started his business under the name of PC’s Unlimited, a company first in the industry to sell custom-built computers directly to the customers. With Dell’s first computer system of its own design in 1985 and by offering risk-free returns and next-day, at home product assistance, Dell was able to establish the customer experience and offer personal service. In 1987 Michael Dell renamed his company to Dell Computer and added and international sales office. With new management changes, the company then started selling to larger customers and government agencies in 1988. Within four years after the company’s founding, Dell increased the market capitalization of the company from $1,000 to $85 million...
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