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Essay text:
The company grossed more than $73 million in its first year of existence.
In 1987, Michael Dell set up operations in the United Kingdom and opened eleven more international operations in the next four years. Finally, in 1988 PC’s Limited became Dell Computer Corporation and in the following year, to compensate for a lack of local retailers, Dell set up its first “on-the-site” service program. Dell continued to thrive with its “direct-to-consumer” sales model and Fortune Magazine included Dell Computer Corporation in its list of the worlds 500 largest companies in 1992. In 1996, Dell began selling computers through their website and in 2000, Dell overtook Compaq and become the largest seller of personal computers in the U...
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Common topics in this essay:
- Dell 4 Ps
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- Recommend how Dell should react to slower growth and increased competition in its core market segments. Explain how your new or modified positioning strategy enables Dell to leverage some of its existing advantages.
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