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Essay text:
In doing so, Dell will meet customer expectations of:
? Highest quality
? Leading technology
? Competitive pricing
? Individual and company accountability
? Best-in-class service and support
? Flexible customization capability
? Superior corporate citizenship
? Financial stability"
Dell's target market consists of large corporate accounts, medium and small businesses, and the consumer business. Dell has set out to satisfy each different customer segment through its Direct Model.
In order to continue being successful, Dell has to make sure that it produces the right PCs that would be satisfying to customers, and take advantage of the opportunities that are available...
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- Recommend how Dell should react to slower growth and increased competition in its core market segments. Explain how your new or modified positioning strategy enables Dell to leverage some of its existing advantages.
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