Dell Case Study

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Title: Dell Case Study

Essay Details:

Subject: Business

Author: Kyle C

Date: February 18, 2016

Level: University

Grade: B

Length: 2 / 516

Essay text:

Although they should definitely have a virtual online store that ships internationally, it should be a separate website than the one that is designed for the domestic US market. Dell should focus on building the one on one customer relationships that they offered when they started in the states (direct selling channels through the phone), and then build into the virtual integration as the consumers become more familiar with the terminology. As far as the more high involved relationship customers (as opposed to the one time), Dell should first target the US based companies that they work with currently that are expanding overseas...

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