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It seems that the way each of them handled with the KSF, directly impacted their position in the industry. DELL is definitely the best to maintain very low costs. Indeed they have the lowest inventory level, they use standardized technologies like Intel CPU, Maxtor Hard-Drive and Samsung RAM instead of producing their own branded components. But finally what really differentiates DELL from the others is their ability to reduce the size of the value chain. Their force is they directly sale theirs products to their customers by phone, mail, fax or Internet which reduce the cost of the intermediaries...
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- Recommend how Dell should react to slower growth and increased competition in its core market segments. Explain how your new or modified positioning strategy enables Dell to leverage some of its existing advantages.
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