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Title: Dell

Essay Details:

Subject: Business

Author: Bonnie C

Date: September 10, 2011

Level: University

Grade: A

Length: 1 / 258

Essay text:

On the laptop market, which Dell was committed to re-enter due to its growing customer base, there were a number of technological problems. Dell had hired John Medica, lead developer of Apple computer's Powerbook line, and according to him, only one of the laptops being developed would be able to compete on the market. However, it would take some time before it was fully developed, so Dell had to reject their customer's demand for laptops. In doing so, Dell made the customers understand that it would not take forever. Dell's way to approach the fact that the company was not able to fulfill the customers wishes, was through honesty...

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