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With this key information Dell subdivided its customers into categories where it could target them with specific products and services which ultimately boosted sales. This market focused initiative with customized products differentiated Dell from its competitors. Dell also tied up contracts with large companies and institution which placed large orders, and through its relationship with Dell placed repeat orders as well. By investing heavily in technology, Dell further reduced its operational costs with the launch of its website where customized purchases could be done online.
The after sales support of Dell had built up an excellent reputation in the industry, as proven in the customer surveys done in 1998...
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Common topics in this essay:
- An Investigation Of Dell And Hewlett Packard’S Business Models: How Is Competitive Advantage Created?
- Dell'S Competitive Advantage
- Dell'S Competitve Advantage
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