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A few examples of products for individual and professional customers are Dell Precision workstations, OptiPlex desktops, Dimension desktops, and Inspiron and Latitude notebooks. In addition to these Dell also offers printers, projectors, and LCD televisions, to name a few. Dell’s obvious cash cow is its PC business. Dell has always been associated with the ability to customize their products and services in order to satisfy a wide range of customers, including individual consumers, corporate businesses, and retailing businesses.
Price: Because Dell products are so customizable, the price is largely dependent on the options and services added to the product...
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- Recommend how Dell should react to slower growth and increased competition in its core market segments. Explain how your new or modified positioning strategy enables Dell to leverage some of its existing advantages.
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