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Essay text:
Dell has successfully meets all three of these criteria.
Dell's direct model allows it to communicate directly with customers, which eliminates
intermediaries and provides Dell with real- time feedback and market information. This
rich information allows Dell to respond quickly to changes in consumer demand or
overall market conditions. A successful pioneer of mass customization of computer
manufacturing, Dell has quickly demonstrated its ability to learn new technologies and
successfully apply them in its manufacturing system. Dell has leveraged this core
competency to provide a low-cost, highly customized product to end users...
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