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Return on total assets
Return on assets is an indicator of how profitable a company is. Return on assets of Dell has actually declined from 22.12% in 1998 to 13.7% in 2004. Investors usually look for companies with returns on assets are high and growing.
3. Return on equity
Return on Equity is used as a general indication of the company's efficiency; in other words, how much profit it is able to generate given the resources provided by its stockholders. ROE of Dell has also decreased from 73.01% in 1998 to 42.12% in 2004; however, it might be said that Dell have been able to keep high ROE level...
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- Michael Dell-Dell Computer Corperaion
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- Recommend how Dell should react to slower growth and increased competition in its core market segments. Explain how your new or modified positioning strategy enables Dell to leverage some of its existing advantages.
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