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In order to provide better value for business customers than Dell, competitors would have to not only invest in a direct distribution channel, but overhaul its manufacturing processes to match Dell’s customization abilities, hire and train a specialized sales and account management team, and invest in all of the other services Dell provides. Because the channel conflict for Dell’s competitors already made such a move more risky, the size of the investment made a challenge less appealing still.
Dell also attained cost leadership by keeping inventory low, adopting the JIT process with its suppliers, reducing logistics cost by getting suppliers closer to its manufacturing plants...
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Common topics in this essay:
- Direct from Dell
- Channel Distribution
- Dell Computer Company?¦s direct business model
- Dell Direct Innovation Model
- Dell's Direct Business Model
- Dell.
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- Evaluate the effectiveness of a distribution channel involving only retail travel agencies
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- Recommend how Dell should react to slower growth and increased competition in its core market segments. Explain how your new or modified positioning strategy enables Dell to leverage some of its existing advantages.
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