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Dell had manufacturing facilities strategically located all around the world such as in North and South America, Europe and Asia, which allowed it to minimize the delivery time and the cost of the product. The whole process form receiving the order to shipping took about a day and a half. Dell carried no inventories and this allowed it to save in every cost that inventories involved. Dell also maintained just-in-time delivery of parts with its suppliers which contributed to the efficiency of the entire process. Dell even encouraged its suppliers to place their production plants nearby Dell’s facilities...
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- Recommend how Dell should react to slower growth and increased competition in its core market segments. Explain how your new or modified positioning strategy enables Dell to leverage some of its existing advantages.
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