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This company generates sales by designing computers for the specific needs of each consumer. Dell, a just-in-time manufacturer, is leading the industry in sales and profits.
Much research was conducted using online databases such as EDGAR, InfoTrac, and Lexis-Nexis Academic. Articles about Dell Corporation and its competitors were found in Business News and other magazines through the use of Lexis-Nexis and InfoTrac. Dun & Bradstreet was also utilized for industry-wide information. All numbers listed within this report are in billions unless otherwise stated.
Horizontal Analysis
Dell's year-over-year unit shipments increased 21% while industry shipments declined 1% (excluding Dell)...
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