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Essay Details:
Essay text:
It includes:
o Communications management
o Relationship management
o Media Relations
o Publicity
o Marketing communications
o It helps in assisting launch of new products, repositioning a mature product, building interest in a product category, influencing specific target groups, building credibility, stimulating the sales force and dealer, reducing promotion costs.
• Societal function:
o PR includes an intentional and planned effort to create and maintain a two-way communication between an organization and its target groups, the publics.
Public Relations and Ethics
Some of the variables considered by Business Ethics in coming up with its list are
1...
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