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Due to its broad scope and many variables, arriving at a general, all-inclusive definition is rather complicated. In fact even those in the field that are familiar with its interworkings have difficulties defining exactly what is public relations. "Today, although a generally accepted definition of public relations still eludes practitioners, there is a clearer understanding of the field" (Seitel, 2004, p.3). So if it is difficult for those in the profession it has to be rather complex for the layman to understand and define public relations. In my opinion public relations is a process of managing the relationship between an organization and its publics...
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