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PRSA defines public relations as enriching the overall reputation of a profession, increasing the firms impact and reputation overall, as well, extending recognition of a profession as members of a senior management team who are valued.
"Public relations helps an organization and its publics adapt mutually to each other." According to the PRSA, the essential functions of Public Relations include research, planning, communications dialogue and evaluation” (PRSA). Professional and academic stature are said to be achieved after proper public relation actions. Per Wikipedia, Public relations (PR) is defined as the “practice of managing the flow of information between an organization and its publics...
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