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They also quote the definition from a popular marketing textbook, Contemporary Marketing Wired (1998), which defines marketing as "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives." MSN Encarta dictionary, 2006, defines marketing simply as "selling of products or services: the business activity of presenting products or services in such a way as to make them desirable."
Companies that want to market a new product or service need to follow these definitions of marketing...
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