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Defining Public Relations Paper

Defining Public Relations Paper

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Title: Defining Public Relations Paper

Essay Details:

Subject: Business

Author: Crystal M

Date: March 16, 2015

Level: University

Grade: A

Length: 2 / 384

Essay text:

According to Miss Grisword, "Public Relations is a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance."(2007, Public Relation News) According to two American PR professionals Scott M. Cutlips and Allen H. Center, "PR is a planned effort to influence opinion through good character and responsible performance based upon mutual satisfactory two-way communication". (ND Wikipedia.org) The main components of each definition are similar: influencing the publics attitudes and perception of a certain organization...

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