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In essence, information is given to the public, persuasion is directed at the public to modify attitudes and actions, and efforts to integrate attitudes and actions of an institution with its public and of the public with those of that institution (Seitel et al, 2004). Public relations is a distinctive management function which helps establish and maintain mutual lines of communication, understanding, acceptance, and cooperation between an organization and its public. Public relations also extends itself to dealing with problems and issues, helps management to keep informed on and responsive to public opinion...
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Common topics in this essay:
- Defining Public Relations
- Defining Public Relations
- Defining Public Relations
- Defining Public Relations
- Defining Public Relations
- Defining Public Relations
- Defining Public Relations
- Defining Public Relations
- Defining Public Relations
- Defining Public Relations
- Defining Public Relations
- Defining Public Relations
- Defining Public Relations
- Defining Public Relations
- Defining Public Relations
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