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It requires that one analyze and understand the attitudes and behavior of the public. Only then can an organization undertake an effective public relations campaign. Many small business owners such as me prefer to handle issues on its own while big companies hire separate PR companies to handle their public relations issues for them. In the end no matter what option a company chooses, the head of the company has final responsibility.
Some of the main goals of public relations are to create, maintain, and protect the organization's reputation, enhance its prestige, and present a favorable image...
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Common topics in this essay:
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- Defining Public Relations
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