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During the process of promoting the product a company can use tools such as advertising, market research, and public relations.
Public Relations include a broad range of things. It differs between organizations and changes with their goals and objectives. Public Relations are the way a business presents itself to the public which reflects the reputation of the company, which is just one tool of advertising that can promote a companies product or service. A public relations plan can be very effective, sometimes more effective than advertising itself.
Public Relations Defined
"An organization's reputation, profitability, and even its continued existence can depend on the degree to which its targeted "publics" support its goals and policies (U...
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