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Nonprofit organizations, including schools and universities, hospitals and human and social service agencies using public relations in support of awareness programs, fund-raising programs, staff recruiting, and to increase patronage of their services. Politicians use public relations to attract votes and raise money, and, when successful at the ballot box, to promote and defend their service in office.
Fraser Seitel, the author of The Practice of Public Relations, defines public relations as a planned process to influence public opinion through sound character and proper performance, based on mutually satisfactory two-way communication...
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