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Essay text:
Every organization may have a different perception of what PR actually means or entails.
Cuclis Public Relations has this definition for PR:
Public relations encompasses a variety of marketing tactics that strengthen your credibility, enhance your image, develop goodwill or influence public opinion. These tactics, such as speeches, special events, newsletters, annual reports and news releases, are targeted to an audience. PR involves communicating who you are, what you do, and how you benefit your customers and the community. (Retrieved April 1, 2006, http://cuclispr.com/pr.html)
According to this organization PR uses marketing tactics to improve the image of the organization and influence the customers within the community...
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