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newspapers, television, magazines, etc.). Public relations is actually considered one of the primary activities utilized by companies for promotion of the company and products.
The great thing about public relations is that it differs in everyone's mind as to what they feel it is. You can ask anyone anywhere about their idea of public relations and you can bet that you will most likely get a different answer every time. It is difficult to completely define public relations, as it seems to encompass a large range of varying philosophies and techniques. The best thing to remember is that public relations can add a lot to a company's marketing blend, but finding the right tools and right team to make it work is crucial...
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