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"Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives." (MOTI, 2008)
The concept above was better communicated throughout business as the “Marketing Mix” or what is commonly known as the “4 P’s of Marketing” (Product, Pricing, Place, and Promotion). These four variables are what marketing managers can control in order to best satisfy customers in the target market. A business attempts to generate a positive response in the target market by blending these four marketing mix variables in an optimal manner...
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