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Micro marketing is the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client. Macro marketing is a social process that directs an economy’s flow of goods and services from producers to consumers in a way that effectively matches supply and demand and accomplishes the objectives of society (2004).
A myriad of things come together to bring success to an organization, market analysis, branding, the company profile, public relations, knowledge of the competition, media exposure, and the defining a target market...
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