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Essay text:
Marketing occurs within a for-profit or non-profit business, and with the latest upgrading of technology that allows the world to communicate instantly, the marketplace is an open field.
Marketing entails strategic and operational marketing that helps a business define the competition, creates a lead in the industry while recruiting and retaining consumers. Once a business fully understands consumers and the marketplace, marketing management can design a customer-driven marketing strategy that aims to get, keep, and grow target customers by creating, delivering, and communicating superior customer value (Armstrong & Kotler 2005, pg 11)...
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Common topics in this essay:
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