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Ideally, the strategy should address unmet customer needs that offer adequate potential profitability; a good strategy helps a business focus on the target market it can serve best. (SBA Marketing Basics, 2007) A company's financial success depends on marketing. A customer who had a bad experience with a particular company can hurt the future sales for the company as well as any potential customer to whom he or she share their experience with.
Businesses must understand that what works for one company may not work for the next company. Businesses also need to review the important strategy of the four P's ? product, place, price and promotions...
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