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The intent and importance marketing and how it contributes to organizational success are key and understanding both micro and macro marketing concepts. This and some key examples on marketing success stories will provide a clearer picture on the definition and importance of marketing in today's society.
Definitions of Marketing
My personal definition of marketing before reading the chapters in Basic Marketing was quite naive to say the least. I believed that marketing was a way to get the consumer to buy a product that they did not want or need so that some company could get rich off the consumer...
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