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Working previously for an organization in the marketing department, I was familiar with advertising and promotional activities that were geared to a specific target audience. What this means to me is that marketing includes everything that has to do with coming up with a desired service or product for prospective customers. A key goal that I learned while working in the field, was to develop a lasting relationship with the customers who can directly or indirectly affect the success of the company's business. A major aspect of marketing is the recruitment of new customers and the retention and expansion of the company's relationship with existing customers...
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